Shelby Luongo Stephens

Overview of Project

Who

Sarah Bienvenue

Jeff Carbee

Gina MacIntyre

Shelby Stephens

My Roles

Research

Prototyping

User Testing

Success Metrics

Tech

Sketch

Invision

Mixpanel

Time Frame

April 2021 - October 2022

About the Project

Why Events for Admissions

Admissions Events are centered around potential candiates and their family members who interested in your school. These events provide visibility into what makes your school unique and why they should attend. These events are crucial because they are usually a school's first point of contact with a potential candidate and they want to make a lasting impression, not a difficult one with outdated technology.

Predispositions

Anything we do improve our current events is better than what users have now.

Admissions managers want to collect a lot of information in the event registration form about the registrants.

Research Process

Virtual meetings with clients who use of Admissions product.

Client conversations during User Conference and other company events.

Collection of client community conversations, ideas in Aha!, and other data points.

Market analysis and comparision of similar solutions.

Design Proces

Weekly meetings with Triad which consists of the Project Manager, Lead Developer, and the UX Designer (me).

Created initial mockups in Sketch based on findings during the discovery process to tell a story.

Shared mockups weekly with the Triad for feedback and to drive us to have deeper conversations about the expected workflow.

After months of discovery, meetings, design iterations, and Sketch files, an Invision prototype begsn to emerge that allowed the team to see the whole expereince.

Through these iterations and variations in design direction we were able to agree on a way forward with the design for the Early Adopter Program.

Early Adopter Program

August 2022 - October 2022

21 clients elected to be apart of the program

Mixpanel set up to collect data based on main feature tasks.

EAP = Early Adopter Program

When the prototype is developed and near completion, a small group of clients are invited to explore and use the new feature with the expectation that they provide feedback on their experience.

Final Design

Student and Parent Experience

Admin Experience

Mesauring Success using Google's HEART Framework

The HEART framework is used in order to determine whether the Early Adopter Program was successful. If it is, the feature is realeased to all clients. If it is not, general release is delayed and more feedback from EAP clients is gathered in order to determine how to make the EAP a successful one.

Happiness Is the client satisfied with the EAP product? Measured by sending a survey near the end of the EAP to gauge client's happiness using a scale of 1-5 and other measures.

Based on the Hapiness survey sent to clients, 100% of them said they would be somewhat or very disappointed to lose access to Admissions events.

x% of clients said they are satisfied or very satisified with student checkists.

Engagement Is the client engaged in the EAP? Measured by

Of the x clients who signed up for and agreed to participate in the Early Adopter Program, only x% of clients actually wrote in the designated community for Admissions events or emailed the product manager with feedback or questions.

Adoption Is the client adopting the product in the EAP? Measured by using data points in Mixpanel and whether or not events and registration forms are active for a client at the end of the EAP.

Retention Is the client still using the product after the EAP? Measured by data points in Mixpanel, are clients using the Admissions event area?

Task Sucess Were the clients able to successfully complete predefined tasks? Through data points in Mixpanel, compare and collect whether a client has completed or not completed a task. We wanted clients to get a 100% on most tasks and 80% on a few others.

Tasks we measured To be decided after finalizing prototype with team.

x% of tasks have at least a x.xx average ease of use rating.

Using Mixpanel

Conclusion

During the EAP the clients were moderately engaged and not as many filled out the Happiness survey as we hoped. Because of this, we weren't sure of some areas, such as check-in, until it went to General Audience. Once it was in the hands of a larger group, we were able to recieve more feedback.

We believe the low survey responses was due to the time of the school year. We had originally planned for the EAP to start in June 2022 but due to the shifting priorities of the company, unforeseen bugs, and stories becoming more than originally groomed, the EAP started later un August.

Overall, this was a successful EAP and the Education Admissions clients are very delighted to hve this update and are continuing to use the feature since the general release.

Education Admissions Events

Allows prospective K-12 and Higher Education candidates and their family to register for an event at a prospective school while also allowing school admissions managers to track attendees of the events.